The main
job of this role is to develop, execute, and manage content strategies to
attract clients' target audiences. They aim to increase company profitability
by building brand loyalty and identifying ways to improve customer retention.
Main
Responsibilities:
·
Developing
clear and engaging content that is consistent with the company's brand image
and addresses both business goals and consumer needs.
·
Analyzing
content marketing data to identify trends and anticipate consumer needs.
·
Performing
content audits to assess how well existing content is performing.
·
Performing
content gap analyses to determine what type of content is missing and what is
needed.
·
Delegating
tasks to writers and editors and providing feedback.
·
Creating,
adjusting, and managing the editorial calendar.
·
Establishing
style guides that specify the writing style and tone needed to create engaging
content.
·
Developing
a solid understanding of the target audience through online and traditional
market research.
Requirements:
·
Proven
content strategy and project management experience.
·
Sound
knowledge of content management systems, keyword research tools, social media
platforms, search engine optimization (SEO), and search engine marketing (SEM).
·
The
ability to work under pressure.
·
Strong
content presentation skills.
·
Outstanding
organizational and time management skills.
·
Excellent
analytical skills.
·
Exceptional
marketing and collaborative skills.
·
Effective
communication skills.
Responsibilities
Minimum qualifications
Bachelors degree in field or equivalent practical experience.
2 years of relevant work experience in related field
Experience with Adaptability, strong research skills, organizational skills, Good communication skills, Ability to meet deadlines