job of this role is to develop, execute, and manage content strategies to
attract clients' target audiences. They aim to increase company profitability
by building brand loyalty and identifying ways to improve customer retention.
clear and engaging content that is consistent with the company's brand image
and addresses both business goals and consumer needs.
content marketing data to identify trends and anticipate consumer needs.
content audits to assess how well existing content is performing.
content gap analyses to determine what type of content is missing and what is
tasks to writers and editors and providing feedback.
adjusting, and managing the editorial calendar.
style guides that specify the writing style and tone needed to create engaging
a solid understanding of the target audience through online and traditional
content strategy and project management experience.
knowledge of content management systems, keyword research tools, social media
platforms, search engine optimization (SEO), and search engine marketing (SEM).
ability to work under pressure.
content presentation skills.
organizational and time management skills.
marketing and collaborative skills.
Bachelors degree in field or equivalent practical experience.
2 years of relevant work experience in related field
Experience with Adaptability, strong research skills, organizational skills, Good communication skills, Ability to meet deadlines